What is the purpose of the Camp in Merge Dragons and how do I manage it effectively?

The Camp is where you store your items and creatures. To manage it effectively, keep it organized by merging similar items and creatures, and focus on expanding it to unlock more space.

The Camp in Merge Dragons is where you store your items and creatures. Managing it effectively involves organizing and expanding the space for storage.

- Organize items and creatures by merging them - Expand the Camp to unlock more space for storage

I'm not convinced that managing the Camp effectively makes a difference. Seems like a lot of unnecessary work.